In 1970s, Wang Laboratories did not only revolutionised the world of computing when it released its original Wang PC, it also made a remarkable history in the jungle of failed marketing campaigns when it developed the slogan Wang Cares. While the slogan aimed to express strong company accountability, their branches in the United Kingdom were not so happy about the idea that they refused to adopt it. “Wang Cares” when spoken sounds distinctly like a crude word commonly used in the UK and other Commonwealth countries. It was not going to be a clever way to persuade British customers to buy their computers. This reflects the complex nature of copywriting. As you immerse yourself into the field of sales copy, you would realise that more than the fancy words that highlight the product’s benefits, it is really about knowing the way to your audience’s mind and adjusting your phrases according to their fashion. If you are a copywriter, here are the hottest techniques that could cement your career in the field of copywriting. Your product exists to feed a starving crowd. Find where they are and satisfy the hunger. Understanding your market is the most on-point way to build a … Continue reading Top Money-Making Techniques Every Copywriter Should Master