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	<description>Freelance Direct-Response Copywriter</description>
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		<title>Famous Copywriters</title>
		<link>http://www.copywriter.com.au/copywriting/famous-copywriters/</link>
		<comments>http://www.copywriter.com.au/copywriting/famous-copywriters/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 10:23:51 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=322</guid>
		<description><![CDATA[David Ogilvy is often referred to as the father of advertising.  Surprisingly advertising and copywriting has only existed for just over 80 years!  Throughout this period we seen some amazing copywriters  - many that seem way before their time!  The books are timeless. Advertising strategies from the 1930&#8242;s that still work and are relevant to the [...]]]></description>
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		<title>How to Make More Powerful Autoresponder E-mail Campaigns</title>
		<link>http://www.copywriter.com.au/copywriting/email-marketing/how-to-make-more-powerful-autoresponder-e-mail-campaigns/</link>
		<comments>http://www.copywriter.com.au/copywriting/email-marketing/how-to-make-more-powerful-autoresponder-e-mail-campaigns/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 22:47:43 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=268</guid>
		<description><![CDATA[Writing autoresponder e-mails without a doubt takes a lot of hard work. That’s because there are so many things that you need to consider and cram into that tiny space of an e-mail. It’s not like a full blown sales letter which you can make as lengthy as necessary. But don’t worry because we’re here [...]]]></description>
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		<title>6 Tips to Writing Effective Subject Lines</title>
		<link>http://www.copywriter.com.au/copywriting/email-marketing/6-tips-to-writing-effective-subject-lines/</link>
		<comments>http://www.copywriter.com.au/copywriting/email-marketing/6-tips-to-writing-effective-subject-lines/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 22:44:44 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=266</guid>
		<description><![CDATA[Aside from the sender’s name, the subject line is the first thing that your reader will read once they receive an e-mail, so make it count. This is especially the case if you are sending out a cold e-mail, meaning that the e-mail’s unexpected, the recipient doesn’t know you and why you’re e-mailing him. So [...]]]></description>
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		<title>How to Boost Your Response Rates in 10 Ways</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/boost-your-response-rates-in-10-ways/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/boost-your-response-rates-in-10-ways/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:39:04 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=241</guid>
		<description><![CDATA[Writing a copy is not done by the writer alone. Yes, the piece is written by a copywriter but there are a number of people involved in order for you to write a perfect piece. There is the publisher, who gives you a general view of the promotion; the marketing manager who tells you about [...]]]></description>
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		<title>Give Your Letter the Voice It Deserves</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/give-your-letter-the-voice-it-deserves/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/give-your-letter-the-voice-it-deserves/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:26:06 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Internet Writing]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[The Basics]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=233</guid>
		<description><![CDATA[A common error that most letters share, aside from the usual structure problems, is the “voice”. The voice of a letter refers to how the entire message is being put across and not so much about what the letter says. The voice of any sales letter is just as important as the rest of the [...]]]></description>
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		<title>The Seven Exacting Rules in Advertising Design</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/rules-in-advertising-design/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/rules-in-advertising-design/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:20:39 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Internet Writing]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[The Basics]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=231</guid>
		<description><![CDATA[Anybody in the field of production advertisements (including copywriters) should be familiar at the very least, with the following rules that every advertising material should have in mind. Headlines should be set in bold, Sans Serif font, starting from the upper left corner of the page. Headlines that are set in all capital letters will [...]]]></description>
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		<title>Writing Post Card Copy</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/writing-post-card-copy/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/writing-post-card-copy/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 03:38:07 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/copywriting/writing-post-card-copy/</guid>
		<description><![CDATA[Now is the time to hit the mark and write your thoughts on your postcard. It might be small but you have to think of the right words to fit your postcards. You have to identify what should be done and not only that, you have to answer to the question why and how. Try [...]]]></description>
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		<title>Why Use Post Cards</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/why-use-post-cards/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/why-use-post-cards/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 03:37:15 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=146</guid>
		<description><![CDATA[You might think of a postcard as only paraphernalia for showing the best spots in town. The usual idea of people about postcards is that it is a gift for a friend who is far away and you would like him/her to visit you. This is actually a very classic function of a postcard. Of [...]]]></description>
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		<title>Pointers for Writing the Perfect Postcard</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/pointers-for-writing-the-perfect-postcard/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/pointers-for-writing-the-perfect-postcard/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 03:36:22 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=144</guid>
		<description><![CDATA[Postcards are very effective means of advertising a product or a service.  However, it needs to be written in such a way that it does not just attract a person to go on reading but that it encourages him to try availing of the product being offered to him.  After all, the effectiveness of the [...]]]></description>
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		<title>Multiple Mailings Sell, Single Mailings Don’t</title>
		<link>http://www.copywriter.com.au/copywriting/direct-mail/multiple-mailings-sell-single-mailings-don%e2%80%99t/</link>
		<comments>http://www.copywriter.com.au/copywriting/direct-mail/multiple-mailings-sell-single-mailings-don%e2%80%99t/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 03:35:14 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.copywriter.com.au/?p=142</guid>
		<description><![CDATA[In any serious endeavor, success can never be achieved by just a single attempt.  This rule clearly applies to mailing promotional postcards, especially because the product it may market can be one that does not immediately impress the potential client as something that he needs.  Single mailing nearly does not have any percentage of positive [...]]]></description>
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