For the longest time, the industry has fed our already information-packed brains with more resources that could springboard copywriters into the endlessly swinging door of copywriting opportunities. Experts have delved deeper into the anatomy of compelling headlines, analysed the backbone of digital marketing, and tinkered different variables of search engine optimisation. Up-and-coming copywriters have seen them connect with target readers and consumers at a personal level. They communicate with them by traversing the path to sincerity which often drives readers into action. Oftentimes, they traipse the truthfulness of their copy as it extends to an even farther journey of cutting their hearts open so readers can relate to their story in order to persuade them. A lot of talks, conferences, forums, and workshops have been offered at the altar of Seshat, the Egyptian goddess of writing, but what remains slightly unexplored is the power to wear that elusive magical cape of captivating ideas in an effortless manner. Now we all know ideas are what fuel our writing engines. Without it, copywriters may just be rusting machines deemed useless for their purpose. So where do brain-tickling ideas come from? Your product’s history is an oasis of information where engaging ideas could … Continue reading Eureka! A Copywriter’s Journey to Ideas That Sell