David Ogilvy is often referred to as the father of advertising.  Surprisingly advertising and copywriting has only existed for just over 80 years!  Throughout this period we seen some amazing copywriters  - many that seem way before their time!  The books are timeless. Advertising strategies from the 1930′s that still work and are relevant to the most tech-savvy marketer today.

Some of the most notable Copywriters throughout history are :-

• David Ogilvy
• Gary Halbert
• Eugene Schwartz
• Victor O. Schwab
• Robert Collier
• John Caples
• Joe Sugarman
• Roy H Williams

Writing autoresponder e-mails without a doubt takes a lot of hard work. That’s because there are so many things that you need to consider and cram into that tiny space of an e-mail. It’s not like a full blown sales letter which you can make as lengthy as necessary.

But don’t worry because we’re here to help you. We’ll share with you some tips on how you can make more powerful autoresponder e-mail campaigns in the list below. So if you’re ready then read on! Read the rest of this entry »

Aside from the sender’s name, the subject line is the first thing that your reader will read once they receive an e-mail, so make it count. This is especially the case if you are sending out a cold e-mail, meaning that the e-mail’s unexpected, the recipient doesn’t know you and why you’re e-mailing him.

So how do you make effective subject lines? We’re sharing 6 of them with you that you can use in your e-mails right away. Ready? Read on! Read the rest of this entry »

Writing a copy is not done by the writer alone. Yes, the piece is written by a copywriter but there are a number of people involved in order for you to write a perfect piece. There is the publisher, who gives you a general view of the promotion; the marketing manager who tells you about the core psychology behind the campaign; and the list brokers who refer to you certain groups of people that might have an interest in your offer.

Every single person within that circle will and can help you increase response and write more promising copies. From there, the royalties will just keep coming. Read the rest of this entry »

A common error that most letters share, aside from the usual structure problems, is the “voice”. The voice of a letter refers to how the entire message is being put across and not so much about what the letter says. The voice of any sales letter is just as important as the rest of the elements – the big idea, the promise, the proof, the testimonial, the false close and so on. Paying close attention to the voice of your letter covers a totally different realm in your readers – something that is deeper down inside. Having an effective “voice” in your letter is very crucial in eliciting the proper response from your reader. It can either make him or her at feel ease or uncomfortable, trusting or skeptical. Read the rest of this entry »