Every minute, Google responds to more than 4 million searches and reads 20 petabytes of data every day to meet the demands of more than 3.17 billion tech-savvy users all over the world. With an estimated 6 billion searches per day, your brand can either dominate the first-page rank or rule the world of never-been-clicked and never-been-read. The internet never sleeps, and your copywriter needs more than caffeinated drinks to jibe with it.
Do you still hide in the shadow of your competitor’s enthralling copy? It’s time to turn the spotlight back on you! Here are five scene-stealing steps to increase your search engine visibility.
Step #1: On a scale of 1 to 10, how mobile-friendly is your site?
If your answer is anything less than 10, you can forget content marketing altogether. Google has recently rolled out its mobile-friendly update and if your text is not readable without zooming and tapping, and the site does not allow horizontal scrolling or playable content, you can expect a downfall on your search ranking using mobile devices.
Is it really a big deal?
The mobile traffic explosion is undeniable. Currently, almost 60% of online visits are sourced through mobile devices with nearly 30% online generated sales. Did you know that Amazon earns more than $80,000 online sales in 60 seconds? And you guessed it right, majority of their shoppers are using their smartphones and other mobile devices.
Step # 2: Let your long-tail keywords attract the right audience.
Kurt Vonnegut gave an indispensable piece of advice when writing a short story. He said, ‘Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.’ This is true when creating your long-tail keywords. In order to drive traffic and convert views into sales, you have to ensure that you gather the right audience to your site. These keywords should do the job for you. Don’t just say ‘5 Tips for a Successful Start-up’ instead, you can use, ‘5 Proven Tips for a Successful Start-Up in Australia’ or you can publish. ‘Top Summer Fashion Trends in 2015’ and ditch the yawn-inspiring ‘Summer Fashion Trends.’
Step #3: Beat your competitor the Sun Tzu Way.
‘If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained, you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.’
Sun Tzu, the author of the book The Art of War lent his words that ring true in all battles of life, including the race for organic search ranking. How many companies today have searched potential competitors? How do they rank? Take a look at their sites and understand how they score traffic. The clues are all there if only you will pay attention to what they are doing. This also applies to your brand. Knowing your competitor’s business won’t bring you any good if you fail to understand the needs and emotions of your target audience.
Step #4: Establish a strong social media presence.
Today’s generation has a love affair with open-ended exchange of information. This is explained by more than 2.5 million posts on Facebook, 300,000 Twitter tweets, 220,000 Instagram photos, and a total of 300 hour-worth of videos uploaded on YouTube, taking place every 60 seconds. Create content that’s worthy of sharing.
Step #5: Keep the link juice flowing!
Internal linking or the art of linking related contents within your site has numerous advantages that shouldn’t be ignored. Aside from equally distributing link juice to all the associated content, internal linking makes the site easier to navigate and reduces bounce rate by keeping the visitors on the site longer than they intended to be.
The Search Engine Marketing world is a difficult jungle to navigate around filled with threats, traps and misinformation. Social Media has made every person online a publisher, vying for the attention of their friends, family, community or target audience and in turn drowning out any weak marketing messages. Of course, creating quality content is the primary key but it has to stand out too. Engage them, surprise them, inspire them, or entertain them but whatever you do, don’t just be another ball in the ball pit.