Who Else Wants a Copywriter Who Really Gets the Online Selling Environment

Steer Clear of Copywriters Who Say Online Copywriting is Exactly the Same as Print

Dear Friend,

Don’t get me wrong, the fundamentals of copywriting have and will continue to last the test of time.

I for one have paid top dollar for many classic out-of-print books for my own personal library.

I wouldn’t dare to go against the Ogilvy’s, Hopkins’s & Schwartz’s of the past.

But at the same time, I specialise online & know this new environment is so very different.

What’s the Greatest Thing About Selling Online?

There has never been a more level playing field. The size of your marketing budget is no longer relevant.

Studies have now shown the average person is bombarded with between 1,200-1,600 marketing messages on a day. We are evolving to block them out.

Online, it doesn’t take much to lose the attention of Gen-Y’er when their trigger-finger is on the mouse clicker. In fact they grew-up trying to avoid these marketing messages.

Facebook, YouTube or any other happening site is only ever one click away.

If they are not reading your copy they are not buying your product/service either.

Copy needs to excite, arouse and do whatever else needs to be done to keep the reader interested and make the sale.

Ninety percent of the copywriting I see online is absolute junk. These people couldn’t write themselves out of a paper bag.

Without mentioning the name of any sites, these kind of so-called copywriters like to hang out at freelance sites.

They haven’t studied or mastered the fundamentals of great copywriting.

Worse than that most are copy & paste copywriters

What started off as the cheaper option may turn into a nightmare legal fight. Not to mention the copy won’t flow, it won’t be tested, and ultimately, it won’t sell.

Not All Copywriters Are Created Equal

I am not, nor have I ever claimed to be the best copywriter out there. But I can tell you I am well studied.

I have studied and learnt from the masters. One of the pro’s of growing up in the information age.

In the last 3 years alone I have put over 5,000 hours of pure study into copywriting. Yes unpaid study.

On top of giant stacks of books littered around my house I have read – I have completed the following courses by correspondence:-

John Carlton – Simple Writing System
John Carlton – License to Steal
Dan Kennedy – Copywriting in a Box
Dan Kennedy – Copywriting Mastery
AWAI – Michael Masterson’s Accelerated Program for Six-Figure Copywriting
AWAI – Autoresponder Apprentice
Sean D’Souza – Copywriting
Yanik Silver – Ultimate Copywriting Workshop
Joe Sugarman & Ted Nicholas Teach Direct Response Copywriting
Clayton Makepeace Seminar 2006
Glenn Livingston – Hyper Responsive Marketing Secrets
Perry Marshall – Adwords Bootcamp
Ryan Deiss & Perry Belcher – Traffic & Conversion Summit

Tens of thousands spent on my education… Why? Because I love it. It’s a simple as that. I love the challenge of selling in the written form. Writing Persuasive Copy to help my clients get their product/services to the Mass Market. I know this sounds cliche but… this is my passion.

My Walk-in Wardrobe is Now a Walk-in Swipe File…

And so this is where you find me – freelancing my copywriting services.

I Can be Trusted to Excel with the Following Things:-

Writing New Website Copy & Online Sales Letters for Goods, Services & Info Products
Fixing copy that isn’t converting… (In traditional business it is said 50% of new Businesses fail in the first year. Online, 50% of Info-Products Never Generate a Single Dollar!)
Creating & Testing a series of landing pages… (No true Copywriter in this world does anything without testing, measuring, tweaking, and measuring again)
Email Marketing & Auto-Responder Campaigns (Most writers screw this up – The dynamics of email copy and website copy are very different – Email arrives unannounced whereas Website Copy is normally a result of a user search.)
Writing print/space ads for Newspapers, Magazines & Online… (Most Website Copywriters don’t have a clue when it comes to print ads)
Crafting hyper-effective direct mail letters and postcards (and if you aren’t considering off-line components of your advertising campaign, you’re leaving money on the table)
Detail-intensive pay-per-click campaigns…(Going Deep ie “Long Tail” for Maximum Results for the Minimum Cost per Click)
And everything else essential to making a business successful (going as far as creating a backend & even creating the “main products” themselves)

My Personal Guarantee

If you become a client of mine, I’ll make you the following promises:

I will meet your deadline – I pride myself on never missing one. If I can’t make a deadline, I won’t take on your project.

If you have existing advertising material & I don’t think I can beat the control – I won’t waste either of our time.

If I critique some of your existing copy & you test my recommendations and see no measurable increase in results, I’ll refund your money.

My Guarantee Isn’t For Customer Satisfaction

You see, my job isn’t to make my clients happy. Its to get results.

To be completely honest, most of my clients start off reluctant to even run my ads as I tend to push the boundaries.

After the ads are run they are normally very happy. BUT…

If doesnt improve response rate and ultimately increase sales: – I’ll refund you your money.

And for wasting your time, I’ll do my absolute best to find you a more suitable copywriter.

I sincerely want to help you sell your product (provided it does what you claim it does) via the internet.

I’ll leave you with this last thought from one of my mentors – Jay Abraham

Happy Entrepreneuring,

ian mackenzie signature

Freelance Copywriter

www.copywriter.com.au

P.S. You’ll need to get in touch with me via the form on the Contact Me Page.