Finally a Copywriter Who Gets the World of Internet Business

Steer Clear of Copywriters Who Say Web Copywriting is Exactly the Same as Print

Dear Friend,

If the year was 1995 they may have a case. The internet in 2011, completely different ball game.

Don’t get me wrong, the fundamentals of copywriting have and will continue to last the test of time.

I for one have paid top dollar for many classic out-of-print books for my own personal library.

I wouldn’t dare to go against the Ogilvy’s, Hopkins’s & Schwartz’s of the past.

But at the same time, I specialise online & know this new environment is so very different. Plus I don’t just write. I know the website scripts, graphics and platforms that will maximise your online conversions.

What’s the Greatest Thing About Selling Online?

There has never been a more level playing field. The size of your marketing budget is no longer relevant.

Studies have now shown the average person is bombarded with between 1,200-1,600 marketing messages on a day. We are evolving to block them out.

Online, it doesn’t take much to lose the attention of Gen-Y’er when their trigger-finger is on the mouse clicker. In fact they grew-up trying to avoid these marketing messages.

Remember, Facebook, Twitter or YouTube is only ever one click away.

If they are not reading your copy they are not buying your product/service either.

Copy needs to excite, arouse and do whatever else needs to be done to keep the reader interested and make the sale.

Ninety percent of the copywriting I see online is absolute junk. These people couldn’t write themselves out of a paper bag.

Without mentioning the name of any sites, these kind of so-called copywriters like to hang out at freelance sites.

They haven’t studied or mastered the fundamentals of great copywriting.

Worse than that most are copy & paste copywriters

What started off as the cheaper option may turn into a nightmare legal fight. Not to mention the copy won’t flow, it won’t be tested, and ultimately, it won’t sell.

Not All Copywriters Are Created Equal

I am not, nor have I ever claimed to be the best copywriter out there. But I can tell you I am well studied.

I have studied and learnt from the masters. One of the pro’s of growing up in the information age.

In the last 3 years alone I have put over 5,000 hours of pure study into copywriting. Yes unpaid study.

Tens of thousands spent on my education… Why? Because I love it. It’s a simple as that. I love the challenge of selling in the “virtual” form. Creating Persuasive Online Content to help my clients get their product/services to the Mass Market. I know this sounds cliche but… this is my passion.

My Walk-in Wardrobe is Now a Walk-in Swipe File…

And when I’m not busy working on my own projects I’m known to freelance my services from time to time.

I Can be Trusted to Excel with the Following Things:-

Writing Website Copy, Product Descriptions & Online Sales Letters for Physical Goods, Services & Info Products
Fixing copy that isn’t converting… (In traditional business it is said 50% of new Businesses fail in the first year. Online, 50% of Online Products Never Generate a Single Dollar!)
Creating & Testing a series of landing pages… (No true Copywriter in this world does anything without testing, measuring, tweaking, and measuring again)
Search Engine Optimisation (Most writers screw this up – Getting the Keyword Density right as well as Copy that still Converts is a real art.)
Video Scripting, Production & Marketing… (Most Copywriters don’t have a clue when it comes to online video)
Social Media Account Management (and if you aren’t actively selling via Social Media, you’re leaving money on the table)
Detail-intensive pay-per-click campaigns…(Going Deep ie “Long Tail” for Maximum Results for the Minimum Cost per Click)
And everything else essential to making a business successful (going as far as creating a backend & even creating the “main products” themselves)

My Personal Guarantee

If you become a client of mine, I’ll make you the following promises:

I will meet your deadline – I pride myself on never missing one. If I can’t make a deadline, I won’t take on your project.

If you have existing online advertising I don’t think I can beat your current campaign – I won’t waste either of our time.

If I critique some of your existing website and copy & you test my recommendations and see no measurable increase in results, I’ll refund your money.